Product Launch Platform, The Grommet, Works with Cat Loving Entrepreneur to Feature Cat Crib, Hammock Lounger


Lexington, MA (PRWEB) May 17, 2013

The Grommet, an online shopping site and product launch platform for innovative and undiscovered products, is working with cat loving entrepreneur to feature Cat Crib, Hammock Lounger. The Grommet sees this innovative product as the perfect addition to any cat’s life.

Greg Horas invention takes the idea of a catnap to new places — under chairs, stools, and side tables. His Cat Crib is a hammock that attaches to furniture legs and creates a cozy hideaway for feline friends.

As a cat hangout, the Cat Crib can be hidden and enclosed, just the way cats like it. It creates a comfy place to cuddle and the perfect vantage point for cats who like to keep watch. The machine-washable cat hammock is fleece on one side and nylon on the other side, and it has four Velcro straps for fastening. Compared to other cat furniture, it hangs out of sight and wont clutter a living space.

The inspiration for Gregs creation is Vladimir, a cat who tore the lining underneath a bed and an upholstered chair to create private perching places for himself. With the Cat Crib, pets like Vladimir can sit pretty without ruining the upholstery.

About The Grommet

The Grommet is a highly curated online marketplace and launch platform for products of great utility, style or inventions that havent hit the big-time yet. The Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. The Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumers need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.TheGrommet.com.







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California Study Confirms the Safety of Artificial Turf Products Like EasyTurf


VISTA, California, (PRWEB) May 16, 2013

The recently released results of a study from Californias Office of Environmental Health Hazard Assessment (OEAHHA) confirms the safety of artificial grass products like EasyTurf, effectively debunking previous claims that the use of recycled materials contained within synthetic grass may pose health concerns.

The studys conclusion is a welcome one for EasyTurf, the landscape arm of sports turf giant FieldTurf, as its findings state that the benefits of synthetic grass actually contains fewer bacteria than natural turf. Additional studies from the University of Connecticut Health Center, Department of Public Health also deemed artificial turf products safe, with a news release from the Connecticut Health Center quoting Department of Health Commissioner Dr. J. Robert Gavin stating, This study presents good news regarding the safety of outdoor artificial turf.

Among the findings in the various studies, the oldest of which began more than 12 years ago, is the fact that serious bacterial infections, including MRSA and other Staphylococci, are more prevalent in natural grass and vegetation than in synthetic turf.

Similar studies produced by the University of California, Berkley, which delivered some of the most comprehensive findings on artificial turf safety to date, demonstrate the materials are both safe and cost-effective.

People tend to think that products more closely derived from nature are safer and better for the environment than those that are synthetic based, says Rachel Simon of UC Berkley, who led the study. However, in many cases synthetic materials perform better than their more natural counter parts across the various metrics used in evaluations.

The findings reinforce previous studies that not only deemed synthetic grass turf safe, it comes with health benefits that are unique to natural turf:


No fertilizers or pesticides needed for EasyTurfs playground surface.

EasyTurf synthetic grass provides a hypoallergenic and inherently antimicrobial commercial playground surface.

Artificial playground surfaces like EasyTurf are proven to be more durable that other surfaces, including playground surfacing.

EasyTurf synthetic grass provides a more forgiving, cushioned landing when adults or children fall.

EasyTurf synthetic landscapes contribute dramatically to commercial water conservation efforts.

Artificial grasses like EasyTurf require no deodorizers or additives.

EasyTurfs safe, antimicrobial turf has been found to be superior to rubber surface playgrounds used in municipal parks and playgrounds, as well as childcare facilities. Easyturf synthetic grass is easier to clean and disinfect when compared to natural surfaces containing grass, dirt or rocks.

This has been shown to be the case with artificial turf, which offers several distinct advantages over grass, while using materials that are already prevalent in peoples lives, such as recycled tires.

EasyTurf President David Hartman says the study results prove not only the safety of EasyTurf synthetic grass, it backs up the companys claim that its artificial lawn products are cost effective as they reduce or eliminate the need for landscape maintenance, watering and pesticides.

EasyTurf is proud to once again receive the support of outside agencies, further strengthening our reputation and commitment to providing consumer-friendly artificial turf products to the public, Hartman says. Along with the proven environmental and financial benefits, EasyTurfs innovation and technologically advanced manufacturing process deliver the safest, highest quality synthetic turf to our customers.

EasyTurf, the industry leader in research and development, recently partnered with EnviroFill, an innovative, environmentally-friendly infill incorporating Microban antimicrobial technology. Infused into the infill, Microban fights off mold, mildew and bacteria development, dramatically decreasing the potential of any bacteria formation.

For more information, visit the EasyTurf website, call 1-866-327-9877 or Email info(at)EasyTurf(dot)com.

About EasyTurf:

In May 2010 EasyTurf, Inc. a long-time distributor of FieldTurfs line of landscaping products and a recognized leader in the artificial grass industry, became the national brand of FieldTurfs landscape, pets, playground, and golf artificial grass products. The partnership allowed FieldTurf to rapidly expand its existing dealer network and accelerate sales and distribution of FieldTurfs landscape products on a national level to homeowners, municipalities, schools, businesses and the military.

North Americas preeminent source for landscaping, EasyTurf offers state-of-the-art synthetic lawns for realistic, beautiful, easy-care residential and commercial landscapes. EasyTurfs specialty synthetic grasses are engineered specifically for military surfaces, commercial and residential athletic and playground surfaces, putting greens, and for pet-friendly landscapes.

EasyTurfs product advancements in the synthetic grass industry have led to massive growth for the Vista, California-based leader in lifelike artificial lawns that stay beautiful year round.

FieldTurf has long been the world leader in synthetic sports field cover; now EasyTurf is poised to equal that success in the residential and commercial artificial grass landscaping markets.

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